The Low Skin Fade: Where Precision Meets Identity
It doesn’t always start with a trend forecast or a celebrity endorsement. Sometimes, it begins with a quiet shift—one haircut at a time. That’s the story behind the rise of…
Amorepacific vs. LG H&H: The Corporate Battles Shaping K-Beauty’s Future
Introduction The Korean beauty industry is well known for its state-of-the-art innovations and trendsetting products, presided over by two key players, Amorepacific and LG Household & Health Care (LG H&H).…
Beyond Sheet Masks: The Rise of K-Beauty’s Medical Aesthetic Boom
K-Beauty: A Complete Rebranding This transformational brand clearly establishes that Korean beauty and affluence mean so much more than there luscious shadowy skin and even innovative sheet masks. Indeed, the…
Seoul Fashion Week 2024: Retro ’90s School Uniforms Reimagined as Genderless Streetwear
Soul Fashion Week 2024, yet again, seems to be launching into another brand-driving bold trend. From the perspective of the designers, the theme for their 2024 fashion collection would be…
K-Beauty’s ‘Glass Skin’ 2.0: Korean Brands Introduce Ice-Crystal Serums for Hyper-Reflective Glow
Innovation has always been the synonym for K-Beauty, and the evolution of the ‘Glass Skin’ trend seems to have proven that. The newest one? Glass Skin 2.0, an ultra-luminous hyper-reflective…
