Introduction The Korean beauty industry is well known for its state-of-the-art innovations and trendsetting products, presided over by two key players, Amorepacific and LG Household & Health Care (LG H&H).…
K-Beauty: A Complete Rebranding This transformational brand clearly establishes that Korean beauty and affluence mean so much more than there luscious shadowy skin and even innovative sheet masks. Indeed, the…
Soul Fashion Week 2024, yet again, seems to be launching into another brand-driving bold trend. From the perspective of the designers, the theme for their 2024 fashion collection would be…
Innovation has always been the synonym for K-Beauty, and the evolution of the ‘Glass Skin’ trend seems to have proven that. The newest one? Glass Skin 2.0, an ultra-luminous hyper-reflective…
